In this project carried out at the university, the briefing proposes to design a teaser campaign of expectation in press for RAW pressery, an international detox juice brand, which arrives in Spain.
The objective of the campaign is to announce the arrival of the product to Spain, 100% natural detox juices made daily with fresh fruit of the highest quality.
The campaign must consist of two pieces. The first piece should create the expectation through a simple design to stimulate the curiosity of the receivers. The second will be the launch piece with the complete message and the presence of the brand announcer and the product.
The target audience is men and women between 18 and 60 years old, of medium / high economic level, since each juice costs between € 4 and € 7. The attitudinal profile would be people who like to take care of their diet and lead a healthy life.