In this project carried out in the university, the briefing proposes to design the packaging of a pack of children's cookies filled with cocoa cream with cereals and vitamins, called YUMMY. The customer is Adam Foods.
It is a healthy product for the growth of children since it provides energy and contains cereals and vitamins. On the one hand it has to attract children and also give confidence to parents, as well as stand out on the supermarket shelf.
The cookies are designed for children, you must connect with them and get attention. The public that is going to buy them is their parents, so they must also connect with them through messages that suggest that it is a quality product or healthier than similar ones.