In this project carried out at the university, the briefing proposes designing a campaign to promote the Narcos series, both in printed media and through digital banners.
It is intended to announce that the series is available on the platform, provoke curiosity through a simple and powerful graphic. Netflix is characterized by its good digital marketing strategies but it does not forget the importance of linking it to traditional actions, giving them a fresh and quite fun touch.
The target audience is middle class men and women, between 18 and 65 years old. Cinéfilos, serie-adictos, people who connect with the Netflix Brand.