Cor 4 18
Advertising (October 2018)
________
Elisava's choir, Cor 4 18, needed a new promotion campaign to recruit new members for the 2018-2019 school year.
They asked for two large posters to place on the welcome stand, flyers and a poster to distribute around the school. The aim was to attract people who would relate to the group and be a good match with the original members.
The message they wanted to give was that they aren't only a choir, but a group of friends, a family, a way out of stress at Elisava. In the end it's an amateur group united for the joy of singing, where you do not need to be an expert.
![](https://cdn.myportfolio.com/02bfc9b9-bda4-4906-b58b-e94f31eb950a/7c087975-f20e-4fb6-bb81-8c5e306f2588_rw_1920.jpg?h=2f575e331fd9455af32c3d859a2a2dab)
![](https://cdn.myportfolio.com/02bfc9b9-bda4-4906-b58b-e94f31eb950a/d3b9e369-03ae-474f-8672-9d6763207a8c_rw_1920.jpg?h=56d2e6e60356f1620117a7bcca453c98)
We decided to look for a really young, close and vibrant campaign. We wanted to make it as dynamic as we possibly could, since it was directed to a design university. To do this, we proposed to make a run of 10 different posters, with diverse copys based on the group itself.
![](https://cdn.myportfolio.com/02bfc9b9-bda4-4906-b58b-e94f31eb950a/cb9708e4-ca7e-43fe-abf6-f368a1d184d8_rw_1920.jpg?h=cc64b1a8e671d6cfe11cc218e6557265)
![](https://cdn.myportfolio.com/02bfc9b9-bda4-4906-b58b-e94f31eb950a/38f32c40-17a8-493b-a943-bcd99621bb14_rw_1920.jpg?h=464d9497e525b8a019cf6fc457876fac)
![](https://cdn.myportfolio.com/02bfc9b9-bda4-4906-b58b-e94f31eb950a/bd5b46ad-a717-4378-aa7a-254afa4294e4_rw_1920.jpg?h=bdb7a506eebc0a180e776620f9e70975)
![](https://cdn.myportfolio.com/02bfc9b9-bda4-4906-b58b-e94f31eb950a/be3157a8-137e-4ed1-8723-561962c1b85e_rw_1920.jpg?h=d70d57ca60a5a24bda76de9b345ad568)
![](https://cdn.myportfolio.com/02bfc9b9-bda4-4906-b58b-e94f31eb950a/5b2132f6-ee14-4091-98e0-64e651631ee1_rw_1920.jpg?h=d824559f47e6e45cee0b137835fa434e)
![](https://cdn.myportfolio.com/02bfc9b9-bda4-4906-b58b-e94f31eb950a/ab21d684-d075-46f1-b931-74f450da361d_rw_1920.jpg?h=065d4fcf12f887ca70a0b6de5a306285)
![](https://cdn.myportfolio.com/02bfc9b9-bda4-4906-b58b-e94f31eb950a/eb6bc345-29e5-43a3-bde0-37cb0196f317_rw_1920.jpg?h=f880341ebc66281f5e6683a3d715afb0)
![](https://cdn.myportfolio.com/02bfc9b9-bda4-4906-b58b-e94f31eb950a/77b2e01a-744c-4e7f-a710-6ad2c039c18d_rw_1920.jpg?h=7dd064b19cb3124313e32cac3c757a9a)
![](https://cdn.myportfolio.com/02bfc9b9-bda4-4906-b58b-e94f31eb950a/7b081817-1ca2-453d-b78b-418f1a4ef153_rw_1920.jpg?h=e72beae693180283f743a3989842778c)
![](https://cdn.myportfolio.com/02bfc9b9-bda4-4906-b58b-e94f31eb950a/524b668e-2394-49e4-b9ac-e5932ca8ca8a_rw_1920.jpg?h=a6db62aad945d7a84548d59d62f93d79)
Project developed with Ana Julieta Calavia.